Our activities take their shape from collaborations and interests. They all have a creative digital element at their core. We focus on helping people make sense of the metaverse as a series of interconnecting physical and virtual 3D environments.
We have recently started working with a group of technologists and flood experts on how to incorporate real-life flooding data into 3D game/world building environments. This project explores how 3D virtual models can support flood stakeholder decision making AND provide learning about flood events as entertainment. It is focused on the process of structuring data so it can move easily between flood collection systems and game engine data and processes. This project brings together 3D modelling, machine learning, scenario design and stakeholder engagement.
We are working with the Flood Innovation Panel in West Yorkshire and with Crompton Moor (First Choice Homes / Oldham Council / City of Trees / Friends of Crompton Moor) as case studies on the project.
If this project interests you, please get in touch
Building 3D virtual environments
We advise local authorities, cultural organisations and producers, academia and others on how to understand 3D virtual environments by making them a virtual space and showing them around. We particularly like Mozilla Hubs as a quick way of making online community spaces.
We developed 3D world building as a teaching and public engagement tool for the University of Salford and Manchester, First Choice Homes and Wyre Council. We also worked with Chorlton Arts Festival to co-produce a series of virtual spaces for an online programme during COVID
Visioning Lab pulled together a great team and worked efficiently to deadlines to deliver the Chorlton Virtual Arts Festival 2020, during the most difficult of years. They made every step of the process enjoyable for organisers and artists and ensured that the virtual world created was truly a wonder to behold and underpinned the lively festival atmosphere. Carolyn Kagan, Chair, Chorlton Arts
PopupView is an independent Augmented Reality (AR) platform that aggregates AR experiences made by artists, musicians and producers. It is a demonstrator of the potential for AR and designed to be as easy as possible. We call it the Youtube for AR
Why? We developed PopupView.com when we recognised that this transformative technology of augmented reality was not understood by mainstream audiences. We created an app for art and cultural events to intrigue people and stimulate curiosity about how it works
Making Augmented Reality (AR) experiences
We are intrigued by how AR can enable better understanding of the sounds birds make when they sing. Birdsong is an augmented reality campaign produced by Unity Developer Roxanne Yates for the PopupView platform. Explore and learn the songs of over 18 birds! You can find the trigger images here.
We designed and delivered a creative digital experience for Manchester Museum at the launch of their new insect gallery working with artists
We also designed and delivered a creative digital experience for Tatton’s stand at the RHS 2019 Garden Show working with artist Jacki Clark
Visioning Lab are great to work with. Their artist-drawn digital butterflies app impressed visitors to our RHS Flower Show garden stand and stimulated discussion about wildlife conservation and our 18th Century mansion artefacts. Carole Hyde, Business Engagement Manager, Tatton Park
Groups of People at Lightwaves Festival, Salford Quays
Visioning Lab make inspirational creative work. Their Lowry-inspired Groups of People augmented reality app at the Lightwaves Art Festival in Salford Quays was a great hit with our audiences! Jennifer Taylor, Programme Producer, Quays Culture
We produced an AR art installation at the Lightwaves Festival funded by Quays Culture. We worked with visitors to the Immersive Lab in The Landing at Salford Quays to make work inspired by the artist LS Lowry. They drew sketches with light in virtual reality using Google Tiltbrush . Their sketches were incorporated into an augmented reality app and made available via Google Playstore and Apple App store. Artists Amber McCormack created photo montages of the project to act as ‘trigger images’ and Jacki Clark provided digital sketches to compliment the work.
Designing Heritage Projects using Emerging Tech
Visioning Lab are the pioneers of an ongoing creative digital project focused on Victorian Manchester. We use the ‘storyworld’ concept to develop ways of communicating Manchester’s history in innovative ways.
So far, we have developed a walk and talk trail exploring the lives of the “New Women” in Victorian Manchester. For this, Visioning Lab hand-picked 9 individuals, many of whom belong to LGBT groups, BAME backgrounds and working-class communities, to shed light on the women who came before us, whilst helping us to imagine a future of new women who are still to come. The trail features locations associated with these inspirational women, including Annie Kenney, Sarah Parker Remond, Mary Quaile and Annie Horniman.
We also have a digitised version of the New Women of Victorian Manchester app, where you can hear you take a glimpse into the lives of each woman. To access the audio on the ECHOES app, which you can listen to here.
We have an augmented reality experience that tells the story of the Chartists through visuals and audio.
Running emerging technology workshops
We design and run workshops on emerging tech and 3D virtual environments, focusing in particular on landscape architects, placemakers and interactive designers on using digital technologies in public spaces
We ran a community engagement programme for providing creative digital expressions in public places in Salford
Reviewing emerging tech solutions
We are constantly reviewing the potential for emerging tech. For example, we carried out a digital solution review of a game app for public parks
Visioning Lab provided a top-notch review service for our park experience app. They gave feedback on usability, content and stickiness so contributing to a significant uplift in customer satisfaction and app usage. Director, Tourist experience app
Producer creative digital experiences
We work with artists, musicians, writers and producers to support the development of their creative vision.
We have recently started working with artist Matthew Rosier and community engagement organisation, Loaves and Fishes to support the development of an artwork focused on the Salford navvies who dug the Manchester Ship Canal for the annual Lightwaves Festival hosted by Quays Culture in December 2022.
Professor Keith Brown, an internationally respected fine artist whose digital 3D sculptures have consistently changed the game in digital artwork for 20+ years and now are shown in augmented and virtual reality.
We worked with Keith to produce GeoThicket, a virtual reality 3D abstract geometric artwork supported by Quays Culture and The Landing at MediacityUK at Salford Quays, UK.
Creative digital economy consultancy
Visioning Lab worked with University of Manchester and Cheshire East Council, funded by the AHRC Research Council. The project explored the opportunities and barriers for working in the creative sector in rural Cheshire. A virtual reality kit was used an engagement method visiting community events and festivals over a 6 month period (Jan-Jun 2018).
‘Future visioning’ sessions are a creative device for connecting people to their imaginative selves. Visioning Lab has run sessions for over 400 people as well as reaching 500+ people through the Visioning Lab YouTube channel.
These visioning sessions take different forms as follows:
- Manchester Futurists is a Meetup group run by BBC Futures duo, Rosie Campbell and Ahmed Razek. Visioning Lab ran a future visioning session with 40 members to generate visions of a ‘future city’
The first iteration of this collaboration was an art installation and performance at Brighton Rural Day, part of the Brunswick Festival. A team of artists, anthropologists and a curator created a two day installation as a leafcovered frame with water dripping through clay pots onto pools in a bed of sand and two lifesize stag dummies. In the evening event, we projected images of the changing planet onto the pools and onto the foliage in a nearby pond area. We ran ‘visioning sessions’ over the Sunday helping people imagine themselves as alternative creatures. A sound artist providing an aural backdrop. The installation provoked a strong and thoughtful response from visitors.
3) Future Salford aimed to stimulate discussion about how the city is changing and how people imagine its future. The project encouraged greater awareness of how people see the future differently – from elected politicians and staff in council and commercial organisations to staff and students at the University of Salford, to children and families in local communities. A Future Salford Sketchbook captures over 60 drawings and ideas expressed in six workshops.
4) Dane Bank Green Space is a contested area of land in Denton. Several Future Visioning workshops for the ‘Save Dane Bank’ organising committee and on their family fun day produced insight into what people expected to happen to the space they were trying to save. The visions of the committee ranged from ‘The Road to Hell’ where the land was completely built over to a ‘open, wonderful, usable green space’. The workshops led to better communication between parties involved and ultimately to the space being ‘saved’ by the community.