PopupView: the story so far

PopupView is an online Augmented Reality (AR) platform animating 2D images. It was created to enliven public spaces and cultural venues as a mobile phone app. For more info go to www.popupview.com

The backstory to PopupView.com

Shared in memory of Mary Symons who was a great supporter of the company

PopupView was Visioning Lab’s first R&D project focusing on the emergent immersive sector. We started with collaborations and workshops making digital 3D work using virtual and augmented reality.

Below are the activities that led to the PopupView platform

Lightwaves Festival, Salford Quays
Dr Jessica Symons worked with artists Jacki Clark and Amber Sanchez and visitors to the Immersive Lab at the Landing in MediacityUK to make work that responds to art by internationally famous local artist L.S. Lowry.  This work was made available via an Augmented Reality app, called Groups of People

Exploring the future at West Park Museum
At West Park Museum in Macclesfield, we explored the future of museums with visitors. We reflected on the exhibits at the museum and what we say about people in the past to ask: what would people in the future say about what we do now? The challenge was to finish the sentence “I can’t believe that people used to…”

Animating Tatton Park stand at RHS Garden Show 2019

Working in collaboration with artist Jacki Clark, we developed a popup digital gallery to animate the Tatton Park stand and draw attention to the plight of invertebrates.

The resultant work called Release by artist Jacki Clark and anthropologist Jessica Symons offers draws attention to the butterflies killed and preserved by collectors, poisoned by pesticides and diminished by intensive farming. Through the popup digital gallery, people are invited to release the spirits of the butterflies as ghostly images materialise in the augmented reality app and fly away.

Leading SpaceJam Immersive Workshop

We designed and hosted a workshop at The LandingĀ in MediaCityUK to create a popup digital gallery on Salford Quays. Activities included developing a narrative to accompany 3D digital objects, making work in Google Tiltbrush and developing an app using Unity and Vuforia. This workshop was supported by landscape architects Place Jam and outdoor arts company Quays Culture.

Exhibiting at International Digital Art Festival (IDAF) 
At IDAF, we showed the work of Professor Keith Brown, an eminent digital sculptor at the inaugural launch of IDAF. Professor Brown’s 3D digital work is now available via augmented and virtual reality.

Following these activities, we identified a gap in the market, for an AR platform that brought together multiple AR experiences by different producers. So we created PopupView.

Then we launched PopupView.com as an app and platform built in Unity for accessing multiple AR experiences. Over two years we worked with 100 artists and cultural producers to make AR experiences for the platform.

While the app is on hiatus now, we would love to revive it again when augmented reality becomes more popular.